Privacy Policy
Last updated: November 2026
Cette page est pour l’instant disponible uniquement en anglais.
Introduction
Rides.rs ("we", "us", "our") operates the rides.rs website and airport transfer booking service. This Privacy Policy explains how we collect, use, and protect your personal data when you use our services. By using our website or booking a ride, you agree to the practices described in this policy.
What Data We Collect
We collect the following personal data when you make a booking: • Full name • Email address • Phone number • Pickup address • Flight number (optional) • Company name and tax ID (if paying by invoice) We also collect technical data automatically: • IP address and browser type • Pages visited and time spent • Device information
How We Use Your Data
We use your personal data to: • Process and manage your booking • Communicate pickup details with your assigned driver • Send booking confirmations and status updates via email • Issue invoices and process payments • Improve our service quality • Comply with legal obligations
Cookies
We use cookies to run the site and to measure traffic and ad performance. Necessary: • Session authentication (for My Bookings access) • Language preference • Booking form state (temporary, cleared after booking) • Visitor id (vx_id, 2 years) — lets us tell visits apart and connect a booking to where you came from Measurement and advertising: • Google Analytics (_ga) — how many people arrive and how they move around the site • Google Ads (_gcl_aw, vx_gclid, vx_gclid_at) — when you arrive from one of our ads we keep the click id for 90 days, so we can tell which ad brings bookings • Microsoft Clarity (_clck, _clsk) — recordings of on-page activity: mouse movement, clicks and scrolling, so we can see where people get stuck We do not currently ask for consent before setting these. You can delete or block them in your browser settings; the site and the booking flow work without them.
Data Sharing
We share booking data only with parties necessary to fulfil your booking: • Transport company and driver assigned to your ride (name, phone, pickup address, flight number) • Email service provider for transactional emails Site usage data, without your name, phone or address, is also processed by: • Google (Analytics and Ads) — traffic and ad performance measurement • Microsoft (Clarity) — recordings of on-page activity We do not sell or rent your data.
AI Assistants and Agents
You can ask an AI assistant (for example ChatGPT or Claude) to book a ride with us through our public agent interface at rides.rs/api/mcp. What the assistant sends us: the details of the ride request: name, email address, phone number, pickup and drop-off address, date and time, flight number, number of passengers and luggage, and any note for the driver. We do not receive your conversation with the assistant, and the interface needs no account or sign-in. What we do with it: we email you one link to confirm the ride. Nothing is booked until you click it. An unconfirmed request expires at the time stated in that email, at the latest 24 hours after it was made. Once you confirm, the request becomes an ordinary booking and everything else in this policy applies to it. We keep the record of an unconfirmed request so we can see what was asked for. You can ask us to delete it at any time (see Contact). The assistant you use is run by its own company under its own privacy policy. We do not share your data with it beyond answering its request.
Data Retention
We retain your booking data for the duration required by Serbian tax and commercial law (minimum 5 years for financial records). You may request deletion of non-essential data at any time by contacting us.
Your Rights
Under applicable data protection laws, you have the right to: • Access your personal data • Correct inaccurate data • Request deletion of your data (where legally permitted) • Withdraw consent for non-essential processing • Request a copy of your data in a portable format To exercise any of these rights, contact us at [email protected].
Data Security
We implement appropriate technical and organizational measures to protect your personal data, including: • Encrypted data transmission (HTTPS/TLS) • Secure database storage with access controls • Regular security updates and monitoring • Limited access to personal data on a need-to-know basis
Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be communicated via email or a notice on our website. The "Last updated" date at the top of this page indicates the latest revision.
Contact Us
If you have questions about this Privacy Policy or your personal data, contact us at: Email: [email protected] Website: https://rides.rs